05 Mar, 2018

TACTIX adds depth to its team: Dan Duguay appointed Managing Principal

05 Mar, 2018

“Dan’s depth of knowledge and experience in the public sector is rare to find in combination with his business acumen and strategic insight,” said Alan Young, Principal at Tactix....

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23 Feb, 2018

Budget 2018 -The Bridge Budget

Budget 2017: Focusing on Canada's Middle Class -The Sequel
23 Feb, 2018

Prime Minister Trudeau and his Finance Minister built many bridges in Budget 2018, connecting their aspirational 2015 election promises to their 2019 re-election plans. Anyone wishing to engage with...

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19 Oct, 2017

TACTIX: 2017 Federal Budget Analysis

Budget 2017: Focusing on Canada's Middle Class -The Sequel
19 Oct, 2017

Setting the table for an active four years.

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16 Aug, 2017

NAFTA 2.0 and the workforce of the future

Budget 2017: Focusing on Canada's Middle Class -The Sequel
16 Aug, 2017

A missed economic opportunity?

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28 Apr, 2017

Ontario Budget 2017: The Re-Election Two-Step

Ontario Budget 2017: The Re-Election Two-Step
28 Apr, 2017

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20 Oct, 2015

Are Consumers the Enemy?

Budget 2017: Focusing on Canada's Middle Class -The Sequel
20 Oct, 2015

Is reputation management the same as corporate social responsibility?

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21 Apr, 2015

TACTIX: 2015 Federal Budget Analysis

Budget 2017: Focusing on Canada's Middle Class -The Sequel
21 Apr, 2015

EAP 2015 essentially reflects the Conservative Party of Canada’s time-tested strategy for winning elections.

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16 Mar, 2015

Advertising Persuasion has Changed: are political parties on top of it?

Budget 2017: Focusing on Canada's Middle Class -The Sequel
16 Mar, 2015

A smaller group of us are watching closely for which tactics political parties will draw on from commercial advertisers.

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25 Aug, 2014

Comfort Food: The Nostalgic Marketing of Times Past

Budget 2017: Focusing on Canada's Middle Class -The Sequel
25 Aug, 2014

As consumers become increasingly attentive to where their food comes from, conflicting claims are being made that appeal to the idea of a simpler time.

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01 Mar, 2014

Retailers as Regulators?

Budget 2017: Focusing on Canada's Middle Class -The Sequel
01 Mar, 2014

Are retailers playing with health and safety standards despite scientific evidence?

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