Product Defence

Your company’s products may attract attention from people and organizations with a vested interest in controversy, resulting in a negative impact on your government and value chain stakeholders. Effective product defence minimizes damage and protects your brand’s market share.

Our individually tailored strategies present your viewpoint clearly and consistently before key Canadian government decision-makers and members of your value chain.

Because special interest groups frequently emphasize a single flashpoint – often misrepresenting aspects of scientific research – elected and appointed officials may sometimes act precipitously, despite established protocols. Tactix works to ensure considered regulatory decisions are made, based on sound, defensible scientific research.